The Person-Based Approach to Digital Intervention Development

The Person-Based Approach to Digital Intervention Development

The person-based approach was developed by Lucy Yardley and colleagues over a decade ago as an approach for developing digital interventions to help people cope with their health. The approach focuses on the perspectives and experiences of the target users and emphasises understanding the needs, preferences, and contexts of individuals for designing the most engaging and effective digital interventions. The person-based approach originates from digital interventions to promote health-related behaviour change such as the POWeR weight management intervention.

The person-based approach has two key principles:

  1. Utilising qualitative research with a diverse range of target users at every stage of intervention development. In particular this development work focuses on the deep understanding of the psychological context of the target users and their perspectives on the behavioural features of the intervention. These insights can be used to modify the digital intervention to create a more effective and relevant end product.
  2. Creating “guiding principles” that can lead the intervention development by highlighting specifically how the intervention will address key context-specific behavioural issues to meet the intervention objectives.

The person-based approach offers a structured framework for developing digital health interventions that are deeply rooted in the lived experiences of target users, thereby increasing their potential effectiveness in promoting health behaviour change.

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